What do your potential customers want?
As 2012 rolls on there will be lots of people who are seeking your services, but have you asked yourself the question “What do they want from me?”
If you were to put yourself in the client’s shoes for a moment and ask that question from their point of view, what would the answer be?
The most common answer we get when we ask instructors to consider what their potential clients want is “I want to pass my driving test as cheaply as quickly as possible.”
In reality people will have many different reasons for wanting to learn to drive – but in an economy where value for money is becoming more important than ever before in living memory cost and time will probably be one of the main purchasing criteria.
The last eighteen months or so has seen a 20% fall in the number of people applying for a provisional licence – this means more competition. With the costs of owning a car at an all time high people are seeking to make savings by getting maximum value. So who would be best placed to be able to provide a service that maximises value for money? And what skills would be needed?
- For those who want to pass quickly so an intensive course may be the solution what skills would you need to develop to be able to make this happen?
- For those who want to pass cheaply getting the maximum possible learning from every lesson will be paramount – what skills do instructors need to make this happen?
To maximise in-car value you need to be able to recognise different learning styles and have the flexibility to adopt your training to fit with those learning styles; you also need a deep insight into your own training preferences and process and understand where these are a help and where these are a hindrance. And it's not only learning and training preferences and other things in the car that impact on your business - the biggest influence on your business is YOU... What's stopping you getting the business you want, or from regaining the business you had in the past? How much do you reflect on your own strengths weaknesses and fears and what are the tools you use to complete that reflection?
In addition to maximising value in the car you need to consider your general communication skills, especially when it comes to converting leads on the telephone. With the same instructor numbers currently chasing less business the ability to convert telephone leads is more important than ever.
And it’s not only your customers who want maximum value – with new CPD course springing up all the time, how can you make sure that you get the best value for any investment you make in your own skills?What if we could offer a course that will guarantee an improvement in your communication and feedback skills and was designed to give you the tools to effectively improve those skills and identify learning styles more easily? Skills that will help you to improve the way you communicate with yourself and with prospective customers?
2012 is a year that is full of potential, how can you maximise your potential, what are your clients looking for and how do they choose you from the next person? Do you tell them what qualifications you have? Can you show them your client’s past experiences? If recommendations are the life blood of your business, what have you done to continue to expand your knowledge and expertise?
At Tri-Coaching partnership we can offer you a learning experience that will improve your business, elevate your status and put you in the top 10% of this profession. If you have the will to succeed this course has what you need to help you deliver your own success, ask these ADI's who have gone before you what they have gained.
At Tri-Coaching our declared goal is to help drive the success of as many instructors as we possibly can… Click here to read some recent comments from our clients.
In our next mailing we'll consider the question “What are learning styles and why do I need to know about them?”
Call now for more information
Call Graham Hooper on: 0788 919 4011 for full information about our one-day in-car courses and the Professional (Level 4) BTEC Qualification - email: info@tri-coachingpartnership.co.uk